What do the students think?

From a brief questionnaire that was sent via Facebook to 25 random students (both from the ComD dept. and other areas such as Fine Arts, Industrial Design and Architecture), I got a general idea about life as a student at Pratt and their preferences regarding location and facilities. The most interesting outcomes were the following:

1) In terms of location, there is a balance between the students who prefer the Brooklyn or the Manhattan campus. Also, a considerate amount of students, would consider ideal a combination of the two: the greenery, open space and "campus aura" of the Brooklyn campus, and the excellent location and urbanity of the Manhattan campus.

2) Regarding student lifestyle, when students were asked what was the overall best thing they experience as a Pratt student, most of the answers were "people-orientated". The majority of students find that the most enjoyable aspects of their student life are:
- Being in everyday contact with talented artists
- Interacting with other creative students
- Meeting new people
The above offer everyday inspiration to students.
Some others mentioned also, that school is very demanding so there is not much time for enjoyable student life, while the Graduation was the highlight of one student.

3) Many answers linked Pratt with the fact that it is in New York. Both in terms of location and inspiration the majority of students mention the NYC location of Pratt as a key factor of their learning/student experience and one of the reasons why they became members of the Pratt community.

CONCLUSION:
There are two elements that can be used to reinforce the Prat brand. Its size and multidisciplinary character (within the boundaries of Art & Design), and the co-existence of talented students and faculty, offer a fertile ground for inspiration, creativity and idea exchange. Interactivity and many creative opportunities are a key characteristic of the Pratt community. In addition, the fact that it is in New York, (and gathers more aspects of the city than just Manhattan), gives Pratt brand a special advantage. The two campuses, as mentioned before, visualize an interesting contrast between the classic and the modern, the urban and the neighborhood.