One of the key characteristics of Pratt Institute is the fact that is based in one of the most inspiring, artistically advanced, busy and multicultural cities in world: New York. Any student wishing to get the best available Art & Design education, would prefer to live and study in the city that can be easily considered "the center of the world". Pratt is a big New York institution offering a wide range of art, design and library arts courses, both in undergraduate and graduate levels. Because of its location, size and prestige its direct competitors in New York are SVA (The School of Visual Arts), Parsons New School for Design. They among the most popular in their field and the most likely candidates for application by potential students of that. NYU Tisch School of the Arts is popular as well, but specializes more in the performing arts and media, while FIT (Fashion Institute of Technology) is more about fashion design and the creative professions surrounding it.
What differentiates Pratt and makes it unique from its competitors are the following:
- It is based in Brooklyn. Having a campus in Brooklyn (there is the Manhattan campus in Chelsea as well), gives the students the opportunity to visually, historically and socially explore more aspects of New York. Furthermore, its Brooklyn location is built as a full student campus, giving sometimes the impression that one is not in the busy and loud New York City. In addition, student life and interaction can be easier established within the boundaries of a college campus.
- As mentioned before, Pratt has one of the largest undergraduate and graduate architecture and art & design schools in the United States. Pratt Institute's School of Architecture is currently the largest school of architecture in the country. Pratt has the oldest continuously accredited library science school in the United States of America. It is a historic new York institution with academic credibility.
- It has limited advertising activity. The Pratt brand is not overexposed. Schools like SVA are advertised, and at the same time, they too are prestigious and A-class colleges.
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