Pratt Institute's logo is simple and bold. Only the word "Pratt" is used. It makes it simpler, more recognizable and somehow gives it a straightforwardness (like the pronunciation of "Pratt"!).
The extra-bold Futura lettering with tight kerning makes it look more unified. The merging letter forms almost create one shape, making the Pratt logo flexible to be used as a stamp in corporate, promotional and merchandising materials.
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