The final piece, must have a very strong human element, to communicate the outcomes of the previously mentioned questionnaire research (the Pratt experience is all about the coexistence and interaction of students and faculty from various creative and national backgrounds). A simple and straightforward way would be the image of a human hand over a pile of blank pages (the initial blank or white page is the starting point of any creative activity and it communicates freshness, new start and ambition). So, the central character would be the hand of a Pratt artist/designer that will be seen creating in many ways using the white pages one by one and spreading them out on an imaginary table. Every page will represent a different creative activity. (Drawing, painting, clicking with a mouse, writing etc.) When the camera zooms out, the viewer will see Pratt’s “bigger picture”: all the individual sketches, that the hand created with various material and media, will have formed the Pratt logo! In order to communicate both the traditional and the modern side of the institute, the color palette of the piece will evolve from black and white and subtle unsaturated colors, to brighter and more vibrant hues. The photographic research that was conducted in both campuses (Brooklyn and Manhattan) has provided a broad idea about the color combinations and the visual theme of the final clips.
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