Kinetic typography - The important relationship between sound, image and motion.

Rick Vallicenti is a designer and head of design studio Thirst, based in Chicago. Among his graphic, interactive and corporate design pieces, he has been involved in a more personal project. The production of alternative video clips for five love songs, demonstrates the unlimited possibilities of kinetic typography. The graphic treatment, color, contrast, rhythm and narrative of the pieces, correspond to the attributes of each song, providing a striking results.

Motion design studio Trollback, created one of my favorite kinetic typography pieces, an alternative video clip for this David Byrne and Brian Eno song. It seems like the song was written for the visuals, (and not the visuals for the song). It doesn't rely on pure typography (although type is carefully used and has a huge contribution on the final result), but mostly on the combination of textures, speed, shapes. And of course the "bursting" light and approaching shapes match the sound effects and voices perfectly. The effect is mysterious and creatively dramatic.

On the contrary, the simple type animation that "dresses up" a monologue from a popular TV series, shows a different possibility of type usage in motion. Type in fast and playful motion, adds smartness and humor.