Change canvas size in FinalCut.

Pratt logo like a stamp.

Cameras in AfterEffects.

Cut part of footage and paste it, an AfterEffects.

Bars on top of timeline in AfterEffects.

Change scenes, with no transitions, more natural.

CONCEPT 1 - "hand" - first steps/production

(more footage is available, but files were to heavy to upload on YouTube...)

CONCEPT 2 - "Blank page" - Creating Materials

Timeline

CONCEPT 2 - "blank page" - first steps

White spaces / boards / flyers around the city.

5 shots (3 in Manhattan / 2 in Brooklyn)

- Big billboard in Manhattan (high view)

- Plain poster on "busy" wall filled with posters

- Close up of a man handing out white sheets of paper, like flyers

- White boards standing next to trees in Brooklyn

- Flying sheets of paper on the Brooklyn campus

TAGLINE: Leave space for creativity / Space to creativity

CONCEPT 1 - "hand" - first steps

Total duration: 30sec.

Duration of final card with logo 2-3 seconds.

So in 27 seconds all four disciplines (fine art, design, writing, and books) must be "created" by the hand on the white sheets. Each "creation" will last approximately 7 seconds. Fast motion will be used.

MATERIAL:

-dark wooden surface (table)

-4 sheets of plain white paper or cardboard (not too thin)

-pencils

-watercolors

-keyboard and mouse

-books