FINAL WIKI-VIDEOS

Styleframes for project II

There will be a short "teaser" animation in the Wikipedia homepage, and a more informative movie that will look as a banner on the main search page:

Timeline for Project 2

Rough Storyboards

Something like a scenario.

Researching on the exact operation of donating to Wikipedia and quotes of Wikipedia founder Jimmy Wales, the following are scattered words and phrases were selected; they that are persuasive in a more personal level. The text that can be used in the 15" movie could be:

Together we are documenting our history, our society, our science and technology, our culture, our environment. 14 million articles, 270 languages. It stopped being just a website long ago. For many of us, most of us, Wikipedia has become an indispensable part of our daily lives. The world is becoming a village and Wikipedia its library. Wikipedia is there when you need it - now it needs you. Make a donation now - url - Wikipedia Forever."

The final 15" ad, will be made mainly in AfterEffects. Following the "wiki" style of Wikipedia (getting from one place to the other) the mail "character will be a cursor, that will click on words and phrases of the scenario. Each click will lead to the following phrase (which will have selected "clickable" words. The cursor will further click on these words and the new phrases will show, and so on, until the final message ("Make a Donation"), shows up.

The aesthetics will remind an on-growing tree branch, so resembling illustrations might appear. The background textures, type and color pallet will remind that of the Wikipedia web page.

Visual elements of the Wikipedia PSA

Aesthetic elements of the wikipedia brand will be used to achieve continuance and conceptually bind the movie with the actual Wikipedia website:

- LOGOS

the interesting Wikipedia logo, and familiarize the public with the (not well known) Wikimedia logo.

Fonts:

The fonts used in the site:

Colors and Textures:

PSA project

To create a 15" movie that would try to persuade the public to make a donation to Wikipedia. The movie can be a viral that will be distributed via email, or can even appear on the wikipedia website, instead or accompanied by the existing link.

It will be discreet without imposing; it will also have a :hide" button, in case someone doesn't want it to be visible. By clicking the movie, one would be "wikipedia style" directed to the existing donation page.